A brand I was so unbelievably hyped up about when they first launched many, many moons ago. Their bold, brash colours and the tagline "Unleash your Alter Ego" appealed to everything I wanted to be. I'm a huge fan of the teal 'Apocalips' lipstick and their 'Infinity' Precision Gel Liner, not to mention their equally beautiful cream blushers.
However last year saw me turn away from Illamasqua. It felt like they were turning their back on everything they knew and chasing those neutrals. Let me be clear, there's nothing wrong with neutrals, but when everyone has their own line packed full of them, they become pretty tedious, pretty fast. So naturally, I lost interest in Illamasqua thinking I'd lost them for good.